What are tap through rates?

A tap is when your advert is displayed to a potential user, and they then tap on your apps advert.

For example when a user types in a search term relational to your app, your advert then displays. The user then taps the advert and makes a decision whether or not to download your app.

This is why it so important to get your metadata right with supporting screenshots and a preview video where possible.

The Tap Through Rate % (TTR) is the number of taps divided by the number of impressions.

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