What are tap through rates?
A tap is when your advert is displayed to a potential user, and they then tap on your apps advert.
For example when a user types in a search term relational to your app, your advert then displays. The user then taps the advert and makes a decision whether or not to download your app.
This is why it so important to get your metadata right with supporting screenshots and a preview video where possible.
The Tap Through Rate % (TTR) is the number of taps divided by the number of impressions.
Cost per download
Event tracking and attribution
Protecting your brand
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