Help & Support
What are tap through rates?
A tap is when your advert is displayed to a potential user, and they then tap on your apps advert.
For example when a user types in a search term relational to your app, your advert then displays. The user then taps the advert and makes a decision whether or not to download your app.
This is why it so important to get your metadata right with supporting screenshots and a preview video where possible.
The Tap Through Rate % (TTR) is the number of taps divided by the number of impressions.
Abbreviations
Account
Conversions
Cost per download
Event tracking and attribution
Keywords
Protecting your brand
Still can't find what you're looking for? and someone will get back to you as soon as possible!