Help & Support

Welcome to our help and support articles. Find out more information about the Redbox Platform by typing your question in our search bar or by selecting an article.

When search results are available use up and down arrows to review and enter to select.

What are tap through rates?

A tap is when your advert is displayed to a potential user, and they then tap on your apps advert.

For example when a user types in a search term relational to your app, your advert then displays. The user then taps the advert and makes a decision whether or not to download your app.

This is why it so important to get your metadata right with supporting screenshots and a preview video where possible.

The Tap Through Rate % (TTR) is the number of taps divided by the number of impressions.

Abbreviations

Account

Competitors

Conversions

Cost per download

Event tracking and attribution

Keywords

Protecting your brand

Regions

Reporting

Still can't find what you're looking for? and someone will get back to you as soon as possible!