Help & Support
What are conversion rates?
The conversion rate is the percentage of users that tapped on your advert and then went on to download the app.
The optimisation of your app's product page can influence this metric, so make sure that your page clearly shows the benefit of your app in the screenshots and written elements of your metadata.
Abbreviations
Account
Conversions
Cost per download
Event tracking and attribution
Keywords
Protecting your brand
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