Help & Support

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What are conversion rates?

The conversion rate is the percentage of users that tapped on your advert and then went on to download the app.

The optimisation of your app's product page can influence this metric, so make sure that your page clearly shows the benefit of your app in the screenshots and written elements of your metadata.

Abbreviations

Account

Competitors

Conversions

Cost per download

Event tracking and attribution

Keywords

Protecting your brand

Regions

Reporting

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