What is a good conversion rate?

Apple cites an average conversion rate of 50% on Apple Search Ads. In other words, half of the taps result in a download.

However, this statistic will also include the conversion rates of an app's brand keywords, which is often much higher than 50%. So, anything around 50% is pretty good.

Though bear in mind that if your campaign is achieving downloads at your maximum cost per download or lower, the conversion rate doesn’t matter so much!

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