What are keywords?
A keyword can be one word or many, that Apple matches up to a search in the iOS App Store.
Think about how a user might find your app in the App Store by keywords they type in the search box.
Try opening the App Store and search for your app and make a note of what is displayed. If someone else appears when searching for your app, this means a competitor is bidding on your brand.
To counter this, you can either setup a "Brand Protection" campaign or add your brand terms to the "Boosted Keyword" section of the Platform (Targeting tab) and increase your cost per download goal for boosted keywords.
Cost per download
Event tracking and attribution
Protecting your brand
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