TTR - Tap Through Rate
The TTR is the percentage of users that are shown your advert that go onto view your product page.
Both tapping through to the product page and tapping to download the app count as a "Tap".
The optimisation of your App Store listing can influence this, so question whether your screenshots and app previews are eye-catching and likely to encourage the user to interact with your ad.
Cost per download
Event tracking and attribution
Protecting your brand
Still can't find what you're looking for? and someone will get back to you as soon as possible!