Help & Support

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TTR - Tap Through Rate

The TTR is the percentage of users that are shown your advert that go onto view your product page.

Both tapping through to the product page and tapping to download the app count as a "Tap".

The optimisation of your App Store listing can influence this, so question whether your screenshots and app previews are eye-catching and likely to encourage the user to interact with your ad.

Abbreviations

Account

Competitors

Conversions

Cost per download

Event tracking and attribution

Keywords

Protecting your brand

Regions

Reporting

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