Researching your competitors
Research your competitors regularly and make sure you add their brand and their app title / sub title keywords into the Boosted Keywords section via the "Targeting" tab.
Once this is done, your adverts may start to appear when a consumer enters your competitors details in when searching in the app store. Once you have added these terms to the Boosted Keyword section, it will take a few hours before you will start to see any results.
Keep an eye on the "Keyword" tab to see if you have achieved any downloads, taps or impressions for their terms.
If after a few days you are not seeing any data relating to competitor terms, you may have to increase you cost per download goal for the boosted keywords
For a more detailed competitor review, get in touch with us and we can help you fine tune this part of your strategy.
Cost per download
Event tracking and attribution
Protecting your brand
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