Help & Support

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Normal vs Brand Protection campaigns

The only difference between and Brand Protection and a Normal campaign is the keywords that are added to the campaign. In a Brand Protection campaign, the platform suggests keywords to bid on but will not add anymore during the lifetime of the campaign.

Conversely, a Normal campaign will have regular keyword updates.

Abbreviations

Account

Competitors

Conversions

Cost per download

Event tracking and attribution

Keywords

Protecting your brand

Regions

Reporting

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