Help & Support
Normal vs Brand Protection campaigns
The only difference between and Brand Protection and a Normal campaign is the keywords that are added to the campaign. In a Brand Protection campaign, the platform suggests keywords to bid on but will not add anymore during the lifetime of the campaign.
Conversely, a Normal campaign will have regular keyword updates.
Abbreviations
Account
Conversions
Cost per download
Event tracking and attribution
Keywords
Protecting your brand
Still can't find what you're looking for? and someone will get back to you as soon as possible!