Normal vs Boosted Keywords

Your Normal Keywords are the keywords that the Redbox Platform automatically adds to your campaign.

Your Boosted Keywords are the keywords that you add to the campaign.

Normal and boosted keywords can have different Cost Per Download (CPD) goals.

You can add and remove keywords from the boosted list at any point in the campaign and the maximum CPD for boosted keywords allows you to have a different goal associated with these keywords.

There are a few reasons why you may want to bid higher for the boosted keywords; perhaps they have good post-install performance or the keywords are competitor searches that you would especially like to show for.

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