What are negative keywords?
You add negative keywords to your campaign when you want to stop your ads appearing for specific search terms or poorly performing keywords.
Just like when you add keywords to your campaign, go to the "Targeting" tab and then to the "Negative Keywords" section.
If you're just running in one region, add the negative keywords (separated by a comma) and click the plus icon.
If you're running in multiple regions, click "Add Keywords" and enter your negative keywords (again, separated by a comma) and select the regions you would like these to apply to.
Cost per download
Event tracking and attribution
Protecting your brand
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