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What are negative keywords?

You add negative keywords to your campaign when you want to stop your ads appearing for specific search terms or poorly performing keywords.

Just like when you add keywords to your campaign, go to the "Targeting" tab and then to the "Negative Keywords" section.

If you're just running in one region, add the negative keywords (separated by a comma) and click the plus icon.

If you're running in multiple regions, click "Add Keywords" and enter your negative keywords (again, separated by a comma) and select the regions you would like these to apply to.

Abbreviations

Account

Competitors

Conversions

Cost per download

Event tracking and attribution

Keywords

Protecting your brand

Regions

Reporting

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