LAT - Limit Ad Tracking
Limit ad tracking (LAT) is a feature allowing users to opt-out of having an ID for Advertisers (IDFA).
With this setting enabled, the user's IDFA appears blank when tracked.
This means they won't see specific ads targeted at them because, as far as networks see, the device has no identity.
Attribution and conversion events (among other features) are switched off when LAT is switched on.
Cost per download
Event tracking and attribution
Protecting your brand
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