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LAT - Limit Ad Tracking

Limit ad tracking (LAT) is a feature allowing users to opt-out of having an ID for Advertisers (IDFA).

With this setting enabled, the user's IDFA appears blank when tracked.

This means they won't see specific ads targeted at them because, as far as networks see, the device has no identity.

Attribution and conversion events (among other features) are switched off when LAT is switched on.

Abbreviations

Account

Competitors

Conversions

Cost per download

Event tracking and attribution

Keywords

Protecting your brand

Regions

Reporting

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