Help & Support

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Keyword selection techniques

The best way to select your keywords is to first list out terms that you believe will be used when searching for your app in the app store. Then think about any competitors you want to target in your campaign.

Another useful way to is to simply search for your app in the app store and see what competitors are appearing for those terms. Take those competitor names and add them to your campaign through the Boosted Keyword section under the Targeting tab.

We recommend repeating this exercise weekly and keep your boosted keywords updated.

Abbreviations

Account

Competitors

Conversions

Cost per download

Event tracking and attribution

Keywords

Protecting your brand

Regions

Reporting

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