Help & Support

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Keyword performance explained

The Redbox Platform optimises the bids based on downloads so if a keyword isn't performing, the bid will be automatically lowered.

The Keyword tab is where you'll see your top performing keywords. The keyword cloud visualises the best keywords for each metric. If you prefer to see just the numbers, download the keyword report, which can be found on the "Overview" tab.

Review the keyword cloud to see your campaigns top performing search terms.

Abbreviations

Account

Competitors

Conversions

Cost per download

Event tracking and attribution

Keywords

Protecting your brand

Regions

Reporting

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