How do I check if a Competitor is bidding on my Brand?
To see if a competitor is bidding on your brand, simply open up the App Store and type your app name in. If a competitor advert is displayed when your details are entered, that particular competitor is bidding on your brand.
To counter this, ensure you add your brand to the Boosted Keywords section of the platform under the Targeting tab. If you have already done this, try increasing your cost per download goal for boosted keywords.
Additionally you could setup a separate Brand Protection campaign by selecting "New Campaign" and following the setup wizard.
Cost per download
Event tracking and attribution
Protecting your brand
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