CPD - Cost Per Download
The CPD is the amount you would like to pay for a download from an advert in the App Store. The platform uses the CPD as the goal, but if it calculates it can spend your budget at a lower goal, it works to the lower one.
The CPD is the maximum amount you would like to pay for a download from an advert in the App Store.
The Redbox Platform uses the CPD as the target goal for each download, however if we can achieve a lower CPD we will.
Cost per download
Event tracking and attribution
Protecting your brand
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