CPD - Cost Per Download

The CPD is the amount you would like to pay for a download from an advert in the App Store. The platform uses the CPD as the goal, but if it calculates it can spend your budget at a lower goal, it works to the lower one.

The CPD is the maximum amount you would like to pay for a download from an advert in the App Store.

The Redbox Platform uses the CPD as the target goal for each download, however if we can achieve a lower CPD we will.

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