Features of the Redbox Platform

The Redbox Platform makes Apple Search Ads campaign creation and management easy with the automation of bid optimisation and budget allocation. Our reporting uses interactive data visualisation that allows the exploration of the data.

What is Apple Search Ads and why should I use it?

A phone showing a listing page of Apple App Store with an ad

Apple Search Ads allows app owners to directly advertise their app to users who are actively searching for one and there’s quite a few of them; about 65% of iOS app downloads come from searches in the App Store. Apple Search Ads has an average Conversion Rate from Tap to Install of 50%, which is higher than what you tend to see on other Ad Networks, and this is likely due to you advertising to users who are already looking for an app.

Presented at the top of search results and highlighted by a pale blue background with an ‘Ad’ icon, apps featured like this are chosen based on their relevancy and the value of their Cost Per Tap bid for that search.

Apple Search Ads works well for both new and established apps. It's a simple yet effective method of promotion for new apps looking to increase brand awareness and for well-established apps to re-engage lapsed users.

Why should I use the Redbox Platform?

The Redbox Platform has been designed to make creating and managing Apple Search Ads campaigns easy. A simplified interface allows you to quickly and effortlessly see how well your campaign is performing, with interactive data visualisation allowing you to further explore the data.

A keyword library is automatically generated for your campaign to save hours of research and manual input. And, Cost Per Tap bids and budget allocation are optimised with the aim of maximising the number of downloads that can be generated for your rate of spend, capped by the Cost Per Download goals you set. If the algorithm estimates that it can spend your monthly budget at a lower Cost Per Download than your goal, then that’s what it does. Scoring algorithms are used to calculate the values to set the bids at, using the historical performance of each keyword and active Storefronts for your app.

  • To see the stats that matter

    The Redbox platform displayed on a MacBook screen
  • To stay on top of your campaign with detailed reporting

    A stack of pages showing exported data in graphs and tables
  • To have your keyword library built for you

    A stack of pages showing exported data in graphs and tables
  • To control your budget with ease

    Some UI elements of dials that display the amount of budget spent over various months
  • To easily advertise in one or all eligible locations

    A globe surrounded by the flags of all the countries supported by Apple Search Ads

How do we compare with Apple Search Ads?

Apple Search Ads Basic

Automation of time-consuming bid optimisation
The ability to add your own keywords
No cap on your monthly spend
Granular reporting
Access to keyword performance
Audience targeting available
Dynamic data visualisation of campaign statistics

Apple Search Ads Advanced

Automation of time-consuming bid optimisation
The ability to add your own keywords
No cap on your monthly spend
Granular reporting
Access to keyword performance
Audience targeting available
Dynamic data visualisation of campaign statistics

Redbox Platform

Automation of time-consuming bid optimisation
The ability to add your own keywords
No cap on your monthly spend
Granular reporting
Access to keyword performance
Audience targeting available
Dynamic data visualisation of campaign statistics
Book a demo

During our demo, our specialists will show you how to set up a campaign and our best practices, which typically takes about 20 to 30 minutes. We can also provide advice on App Store Optimisation (ASO) and Screenshot Design.