Features of the Redbox Platform
The Redbox Platform makes Apple Search Ads campaign creation and management easy with the automation of bid optimisation and budget allocation. Our reporting uses interactive data visualisation that allows the exploration of the data.
What is Apple Search Ads and why should I use it?
Apple Search Ads allows app owners to directly advertise their app to users who are actively searching for one and there’s quite a few of them; about 65% of iOS app downloads come from searches in the App Store. Apple Search Ads has an average Conversion Rate from Tap to Install of 50%, which is higher than what you tend to see on other Ad Networks, and this is likely due to you advertising to users who are already looking for an app.
Presented at the top of search results and highlighted by a pale blue background with an ‘Ad’ icon, apps featured like this are chosen based on their relevancy and the value of their Cost Per Tap bid for that search.
Apple Search Ads works well for both new and established apps. It's a simple yet effective method of promotion for new apps looking to increase brand awareness and for well-established apps to re-engage lapsed users.
Why should I use the Redbox Platform?
The Redbox Platform has been designed to make creating and managing Apple Search Ads campaigns easy. A simplified interface allows you to quickly and effortlessly see how well your campaign is performing, with interactive data visualisation allowing you to further explore the data.
A keyword library is automatically generated for your campaign to save hours of research and manual input. And, Cost Per Tap bids and budget allocation are optimised with the aim of maximising the number of downloads that can be generated for your rate of spend, capped by the Cost Per Download goals you set. If the algorithm estimates that it can spend your monthly budget at a lower Cost Per Download than your goal, then that’s what it does. Scoring algorithms are used to calculate the values to set the bids at, using the historical performance of each keyword and active Storefronts for your app.
To see the stats that matter
To stay on top of your campaign with detailed reporting
To have your keyword library built for you
To control your budget with ease
To easily advertise in one or all eligible locations
How do we compare with Apple Search Ads?
Apple Search Ads Basic
| Automation of time-consuming bid optimisation | ✓ |
| The ability to add your own keywords | ✘ |
| No cap on your monthly spend | ✘ |
| Granular reporting | ✘ |
| Access to keyword performance | ✘ |
| Audience targeting available | ✘ |
| Dynamic data visualisation of campaign statistics | ✘ |
Apple Search Ads Advanced
| Automation of time-consuming bid optimisation | ✘ |
| The ability to add your own keywords | ✓ |
| No cap on your monthly spend | ✓ |
| Granular reporting | ✓ |
| Access to keyword performance | ✓ |
| Audience targeting available | ✓ |
| Dynamic data visualisation of campaign statistics | ✘ |
Redbox Platform
| Automation of time-consuming bid optimisation | ✓ |
| The ability to add your own keywords | ✓ |
| No cap on your monthly spend | ✓ |
| Granular reporting | ✓ |
| Access to keyword performance | ✓ |
| Audience targeting available | ✓ |
| Dynamic data visualisation of campaign statistics | ✓ |
During our demo, our specialists will show you how to set up a campaign and our best practices, which typically takes about 20 to 30 minutes. We can also provide advice on App Store Optimisation (ASO) and Screenshot Design.